Wholesale
Wholesale FAQs
Answers to the questions we are most often asked by retailers and florists. If you cannot find what you need, contact us directly and we will come straight back to you. To apply, see our wholesale page.
Opening an account
Who can open a wholesale account?
We supply registered Australian businesses that sell to the public, including gift shops, newsagents, galleries, nurseries, homewares stores, florists and floral wholesalers.
How do I apply?
Complete the wholesale application form on our wholesale page. We will need your business name, ABN, trading address and a little about your business.
Do I need an ABN?
Yes. A current ABN is required to trade with us at wholesale.
How long does approval take?
We review applications within two business days. Once approved, you will receive a login that shows your account pricing and lets you order directly at any hour, without waiting on an order form.
Can I see the range before I commit?
Yes. Jennie is happy to drop by with a full range of cards and discuss all the options.
Our ranges
What can I buy at wholesale?
Our printed greeting cards are folded cards with an envelope, featuring original Australian photography, and are suited to gift shops, galleries, nurseries, newsagents, and homewares.
We also create speciality ranges that are handcrafted. Please contact us to discuss further or arrange a meeting to view the full range.
Can I choose which designs I take?
Yes. You order by design, so you can build a range that suits your customers rather than taking a fixed assortment.
Do the cards come with envelopes?
The printed greeting cards come with an envelope and are securely in a cello bag.
Do you supply display stands or point of sale material?
Yes. We can supply a range of different stands and POS options to suit your store - countertop, spinners, etc. An instore consultation would be best - reach out to Jennie and book it in.
Are the designs exclusive to you?
Yes. Every image is Jennie's own photography. By stocking Cards By Jennie, you are supporting an Australian creator who prints in Australia - supporting Australian businesses.
Pricing and margin
How is wholesale pricing structured?
Greeting cards are priced to give a healthy margin at the suggested retail price. We don't publish wholesale prices publicly. Once your account is approved. You'll see pricing when you log in, and we're always happy to confirm the latest rates by email.
Are prices ex GST?
Yes. All wholesale prices are quoted excluding GST. GST is added at checkout.
What margin can I expect?
Our pricing is set to deliver a healthy margin at the suggested retail price. Suggested retail prices are a guide, and you are free to set your own; however, our experience shows that stockists sell more when they stick to our RRP or below, rather than at higher prices.
Do you offer volume discounts?
Our wholesale prices are already set at the sharpest point we can sustain, so we do not discount further for volume. What that means for you is that you get our best price on your first order rather than having to buy your way to it, and the price you are quoted is the price that holds.
Will you undercut me on your own website?
No. Our website sells at the recommended retail price - always - so we are not competing with our stockists on price.
Minimum orders
What is the minimum order?
There is no minimum order in dollars or units.
Is there a minimum on reorders?
No minimum order exists.
Can I mix designs and ranges to reach the minimum?
Yes. Mix designs. We can also develop a range that will suit. Dones hesitate to reach out.
Lead times and freight
How quickly will my order ship?
Stocked lines are picked and despatched within two to three business days. If something is out of stock, we will tell you when you order, not after.
What if a design is out of stock?
We will let you know what is available, offer an alternative design, or hold the line on backorder and send it with your next order at no extra freight. We will not silently substitute a design.
How much is freight?
Freight is free at this stage - however, this may change in the future.
Payment terms
What are your payment terms?
We prefer payment at the time of online ordering. All new accounts will be COD until we approve 30-day terms once the account is established.
How do I pay?
Bank transfer, credit card at checkout, or in person with delivery.
Do you charge a card surcharge?
We charge the surcharge charged to us by Shopify. There is no surcharge to direct debit or cash payments.
Trading terms
Can I sell your cards online?
Yes, on your own website. However we need to approve this prior.
Do you offer territory exclusivity?
We are careful about how closely we place stockists and will talk to you about your area before we take on another account nearby.
Can I use your photography in my marketing?
Yes. We will supply product photography and lifestyle images for you to use on your website and social channels while you are stocking the range. We just ask that images are not cropped or altered in a way that changes the artwork.
Do you have a sales rep or agent?
Jennie herself is the agent and rep for Card By Jennie :)
Custom work
Can you produce custom cards for my business?
Yes. We regularly create custom ranges for all sorts of businesses, including taking photography on-site for you, using your images, and branding - subject to minimum quantities. Tell us what you have in mind, and we will come back with a quote and a lead time.
Faulty stock
What if stock arrives damaged?
Contact us within seven days with photos and your invoice number, and we will replace the affected stock. You will not need to return it.
Can I return stock that has not sold?
We do not accept change-of-mind or unsold stock returns. Because you can order by individual design and in modest quantities, you can test a range without committing to a volume you are not sure about.
We do offer a merchandising service where we will come and restock and replace your cards. There are monthly minimums involved.
